What is Google AdSense?
Google AdSense allows website publishers to make money from small unobtrusive targeted Google ads placed on their website. It also allows them to add Google search to your website.

How will I earn money with Google AdSense?
You can either go for the CPC (Cost per Click) or CPM (cost-per-1000 impressions) option on your content pages. Ads placed on search pages can only be CPC ads. You will be paid a portion of the revenue when a user clicks on an ad or when an ad is shown on your page.

When will I get paid?
Google will validate your account to confirm that your earnings are correct. This normally happens in the first week of the month for the previous month. Payments are then made towards the end of the month provided that your account has not been placed on hold and you have kept to Google’s policies. Your account must also have reached the threshold before you will be paid or the money will be rolled over to the next month until the payment threshold is reached. For more information on payments view the Payment Guide.

How will I be paid?
Payments will be made according to the guidelines laid out in the Payment & Earnings Guide. Based on your payment address and payment options payments are made by cheque, EFT or Western Union Quick Cash. To check your options click Account Settings in your account and then Payment Information [edit] link.

How much does Google Ad Sense cost?
Google AdSense is free, you can sign up quickly and easily and then monitor your progress by logging onto your account. Simply click on the Reports tab to view your progress.

What do I need to sign up?
You will need to have a website that you have access to edit.

How do I sign-up?
First you will need to complete an application form. Then you will have to verify your email address. You application will then be submitted for approval which takes 2-3 days after which you will receive a response via email.

Can I have multiple AdSense accounts?
You may only have one account but you can change your login if you want to change the email address.

What languages does Google AdSense support?
Google Ad Sense supports a number of different languages much like Google search does.

What are Google AdSense’s policies?
You must adhere to the following policies or your account will be disabled. These include:

Invalid Clicks and Impressions - You may not use any method to inflate your clicks such as clicking on your own ads.

Encouraging Clicks - Encouraging other people to click on your ad in any way is not allowed.

Content Guidelines - Pages where the Ad Sense code appears must comply with Google’s content guidelines. Examples of 'illegal' content include violence, incite racism or be of an adult nature.

Copyrighted Material - Ads may not be placed on pages that are copyright protected unless they have the legal right to display the content.

Webmaster Guidelines - Ad Sense publishers must adhere to Google’s Webmaster Guidelines.

Traffic Sources - Ads may not be placed on pages receiving traffic from certain sources. Examples include paid-to-click programmes, by sending unwanted emails or display ads as a result of a software applications. Landing pages must also adhere to Google’s Landing Page Quality Guidelines.

Ad Behaviour - Changing Ad Sense code or manipulating it in anyway is not allowed. For example clicking on an ad must not open a new window.

Ad Placement - Experimentation is encouraged but Ads may not be placed on emails, pop-up windows or software. Policies for each product must be adhered to.

Site Behaviour - Sites displaying ads should be easy to navigate, not change a user’s preferences, have pop-ups or pop-unders, initiate downloads, interfere with navigation or have malware.

Competitive Ads and Services - Google ads and search boxes cannot be displayed on pages with ads or search boxes that look similar and could be confused with Google ads.

Google Advertising Cookies - If you display an Ad Sense ad on your website you must abide by a privacy policy that discloses that third parties may be placing and reading cookies on your browser’s computer or using web beacons to gather information.

Product Specific Policies -
Ad Sense for content – up to 3 ad units and 3 link units may be placed on each page.
Ad Sense for search –  a maximum of 2 Google Ad Sense search boxes may be added per page. A single link or search box but no other Google Ads may be placed with Ad Sense for search results.

How do I add an ad to my website?
You simply need to insert a snippet of code into the source code. This instructs web browsers to display the ad. To view the source code of your website click on ‘Source’ or ‘Page Source’ under the View option on your browser. The HTML source code will then display in a box alongside your browser.

Can I block competitor ads that may appear on my site?
Yes, the competitive ad filter allows you to block ads that link to a particular URL. It is better to leave the www off the URL to make it broader. For more information read the Competitive Ad filter Guide.

How do I manage my ads?
The Ad Management Feature allows you to store details about an AdSense unit or ad on Google’s servers. This makes it possible to change the ads on your website through your account. Read more about the Ad Management Feature.

For more information read the detailed guide on Google AdSense which will guide your through the process and help you to achieve the best possible results with Google AdSense.